2010-09-07
More Hedgehog Concept
The hedgehog concept is based on three intersecting circles, all of the same size and all equally important. Those three circles intersect in the middle, and this is the sweet spote where you should aim for in business.
The first
circle in the hedgehog concept describes what you can be the best
at. This is not meant to be a goal, or strategy, an intention or a plan.
It is simply a clear statement of fact, developed by honestly looking which
area you can shine. It is the result of analysis not desire. It is just as important to define the areas in which
you are lacking skills, so you can avoid them or outsource.
This is not necessarily related to your abilities in a given area. You may be very good at math, but that does not mean that you can be the best person in the world at math, even with great effort. Instead keep in mind that what you could be the best at may also be the something you are not doing right now. Before there were computers, how did Bill Gates know what he was going to be the best in the world at?
From the second circle you discover what your are deeply passionate about. Ask yourself this question: "If you are making all the money you wanted, and you were doing this job, would you still come to work?". When you can say to yourself. "I am the luckiest person on earth right now. I was made for this job!", you truly have it discovered this answer.
In the third circle, you ask yourself, "What is driving your economic engine." Aim is to discover the single function which gives you profits while allowing you to pursue your passion. This is usually a perfect message to market match. Where you have identified your ideal target market profile and crafted a marketing method that reaches them best.
The most important thing is the sweet spot in the middle, at the intersection of these three circles. If you could live your life in that place, you will feel satisfied, enjoy the rewards of your business life. You will feel satisfied, energized and love your work. You will be doing something that leverages with your ultimate core competency, something you can be the very best in the world at. You will be deeply passionate about your work and can hardly believe you are getting paid to do what you love. That passion and joy, closely linked to your market drives your economic engine.
You will want to be right in the center of
the hedgehog concept. It is no good having two out of three... you need
it all! If you are passionate about what you are doing and good at it,
but there is no money to be made, you are going to be a very frustrated camper.
If you are good at what you do and you are making lots of money, but you
hate your job, it is becomes meaningless, and you always want more, but never arrive at the satisfaction you crave. If there is money to be made in an
industry that you are passionate about, but you are not particularly good at it,
that is both stressful and frustrating too. So you want to be and live in the intersection of
these three circles. - your business sweet spot
guides not only
your business choices, but your life choices as well.1
Comments
More Hedgehog Concept News
Sep
07
Sep
03
Friday Reads: Readers Tweet Their Favorite Books - Huffington Post (blog)
2010-09-03
Friday Reads: Readers Tweet Their Favorite BooksHuffington Post (blog)While Friday Reads is quite simple in execution, it's actually a little more high concept, in that sense, than everyone realizes. ...Sep
05
Sonic Heroes - IGN
2010-09-05
Sonic HeroesIGNThe Concept is very much like the others - you run, you fight, you run some more. But in this game, it's much more complex, and there's a lot of jumps to ...
Sep
01
Ivy the Kiwi? Review - IGN
2010-09-01
IGNIvy the Kiwi? ReviewIGNIt's a simple concept, but as the game progresses and Ivy makes her way through more than 100 levels, the difficulty ramps up. I'm impressed with how subtle ...and more »Aug
13
Interview: 'Scott Pilgrim vs. the World' Director Edgar Wright - Cinematical (blog)
2010-08-13
Interview: 'Scott Pilgrim vs. the World' Director Edgar WrightCinematical (blog)Cinematical: I had a conversation with a friend who mentioned that there is a sound effect that comes from Sonic the Hedgehog, which I actually didn't know ...and more »
Aug
13
Games for Kids, Then and Now - RipTen
2010-08-13
RipTenGames for Kids, Then and NowRipTenThe Sonic the Hedgehog series provides a unique look at this phenomenon. The first game was released in the early 90′s, and targeted kids who had ...and more »Aug
26
Jeff-for-progress: "Waiting for Superman"-- The Hedgehog Concept ...
2010-08-26
No, it's with supermen and superwomen pushing super-hard to assemble what we know works: better-trained teachers working with the best methods under the best principals supported by more involved parents. " The Hedgehog Concept ...Sep
06
The Cartoon Historian: The Cartoon Historian Lesson 21-E: From ...
2010-09-06
However,ABC liked the idea of a Sonic cartoon,so they had DiC create a more serious series to compete with other Saturday Morning shows. However,DiC was fond of their original concept,so they decided to make 2 Sonic cartoons. One was this one and the other was ... While Adventures of Sonic the Hedgehog was lighthearted and comical,Sonic the Hedgehog featured a more complex plot and a darker atmosphere that constitutes a departure from the tone of the most Sonic games. ...Aug
20
"Think Globally, Act Locally"-- Behind the Bumpersticker Politics ...
2010-08-20
In addition with a different ethos, there would less need for Big Government looking over everybody's shoulder, and more focus on Smart Government, employing the Hedgehog Concept within government, to truly represent "The Public ...Aug
29
Good to Great: Why Some Companies Make the Leap… and Others Don't
2010-08-29
Much more is said of this in Chapter 4. One more concept that I found interesting was in Chapter 5. He calls it the Hedgehog Concept and reading the chapter will give you a great understanding of why he calls it this but basically it is ...May
24
Finding Your Personal Hedgehog Concept With Sokanu - Sokanu: The Blog
2010-05-24
We usually pitch Sokanu as "a place to discover your passion in life" but it is more like "a place to discover your personal hedgehog concept". This concept is so simple, yet really holds the secret intersection to success in life. ...Hedgehog Concepts
Using the Hedgehog Concept to Find Your Business Sweet Spot
Navigation
Related Searches
