Hedgehog Concepts

I'd like to ask you a question...

Are you GOOD at something?...

Or

Are you GREAT at something?...

What's the difference?

"GOOD IS THE ENEMY OF GREAT"

What does this mean?

Well...

"You don't want to be "Good" at anything?"

You want to be GREAT at something!

A lot of people who don't yet have success are "Good" at a lot of different things.

You don't want to be mediocre...

You want to be the best and settling for being just "good" is simply not good enough! You want to be the best, and most importantly be the best at just...

ONE THING!

This is why you hear stories of millionaires, who when asked to write there BIG BUSINESS EMPIRE STRUCTURE, they can simply write it down their business formula on one side of a napkin!

They know "The Secret"...

It's simply the understanding of knowing that one thing and being the best at it.

This journey to find out what you really want to be the best at can be a very long journey and sadly many, many people don't fulfill this journey and go to there graves looking back and saying "If Only I..."

It doesn't have to be this way...

But the sad thing is that many people don't even start the journey, they accept life as it is and wonder around in the dark flying from one bright light to another being the "FOX", chasing one opportunity after another.

Stop being the "FOX" and start being the "HEDGEHOG"...

Things are going to change and change for the better...

We are now going to start a journey that will finally "open your eyes" and truly place you on the correct path to start your journey.

And the best place to start any journey is to simply start at the beginning...

And we're starting with the most important part which is to find your hedgehog concept. And to find out "Your Hedgehog Concept" we need to understand...

The Three Circle's

Circle One:

What you can be the best in the world at?

It is an understanding of what you can truly be the best at... (This can be tough!)

And knowing what you cannot be the best in the world at...(A lot easier)

Somebody might say something like "You're really good at this?" and you say "Yeah, I find it comes really naturally and easily to me!"

This is the "hidden diamond" that lies inside every one of us.

Circle Two:

What drives your economic engine?

Making the numbers work out.!

Do you have a "Profit Per Customer" figure?

You must know your numbers and what it takes to be in profit?

It might just be a case of "tweaking" or finding that market. (The invention of the internet and its easy access to global markets, has made this so much easier).

You don't need to get rich from it, you just have to cover your costs!. If it does, that's fine.

Circle Three:

What you are deeply passionate about?

If you could do this all day long, every day and still think...

"This is not work, I love what I'm doing, and I get paid to it - cool"...

You're in luck, you've found the hidden gold.

So, if you can put your hand on your heart and truly answer these three questions...you will find yourself "inside" all three circle's then my friend you are truly on the path that's right for YOU.

You have just found...

But wait...

We are still just at the start of our journey, now that we know "Your Hedgehog Concept"

There are some more lessons we need to know.

The first lesson is one of the most popular mistakes people make ...

LESSON ONE:

There are so, so many opportunities out there in "Internet Land". If the opportunity does NOT fall into "YOUR HEDGEHOG CONCEPT" ...

THEN DON'T BUY IT!

If you think the new product or service falls INSIDE "YOUR HEDGEHOG CONCEPT" then grab it with both hands... This is where discipline comes in, only you know if you REALLY connect with this new product or service, if it helps, go for it!

But be warned...

Buying different tools and products, the one thing you must keep in mind is you must stay on course, stay with your dream vision, stay with your "Hedgehog Concept".

LESSON TWO:

Study the BEST...

Study the best people in your industry...

Be their best customer...

Know their history, find out what kind of person they are...

Make it one of your goals to meet this person...

If you want to be the best, follow the best, follow in their footsteps...

This is one of the most important lessons you can learn. To get where you want to be you must find the best "mentor" in your industry. They have cut a path in front of you, all you need to do is follow the path!

LESSON THREE:

If you play tennis with a poor tennis player, you will play poor tennis...

If you play tennis with the best tennis player, over time, you will play better tennis!

You need to get away from "negative people" who say things like ...

"I see you've started a new business, it'll never work!"

This is what some people will say, when they see you start to take a different path. This is when you have to stay on course and follow YOUR path, not what other people suggest or demand.

They may mean well, but they are not you!

You have to follow what is right for you, you need to take advice from only the BEST and most successful, positive people. Remember "Identify And Align" rise to the level of the people in front of you, not the people "Behind" you.

Now that you are firmly set into your journey, the next thing you need to know is something called...

"THE FLYWHEEL EFFECT"

Imagine a BIG flywheel...

This BIG flywheel is as big as a house...

It's so big that every time you push it, it's just stuck firmly to the floor...

You keep pushing, pushing, pushing then...

CRACK!

The flywheel starts to move, you give it another big push...

It's moving...

You keep pushing...

It's building up speed...

You keep giving it SMALL pushes to keep it moving, it's going faster and faster...

It starts to get easier and easier, This is when you FINALLY hit...

"BREAKTHROUGH"

All that effort at the start, you never thought that you could make this flywheel move, and now, well there is no stopping it...

This is the "Breakthrough" or the "Tipping Point". Finally it start's to create it own energy. You will find people, services, contracts etc, will come to you, not you finding them.

One thing to remember from all of this...

There was no "One Single Push", you had to push, and push, and push to create that first CRACK, and still you needed to push to keep the flywheel going. This is what you needed to be doing to keep it going. There is no easy way around this, you do need to do some work! When people start seeing you make a success from what you are doing... They will be saying...

"It's alright for you, you've just got LUCKY"

But they didn't see you burning the midnight oil, night, after night, after night, trying to move that "flywheel".

But always remember...

Keep pushing that "Flywheel" if you don't, eventually the flywheel will slow & stop, and we all know how hard it is to get the dame thing going again!

Now here's the Flywheel - In Motion... This is called...

"The Flywheel Effect"

"THE FLYWHEEL - IN MOTION "

Flywheel Build Momentum: Your flywheel starts build it's own momentum...

Steps Forward Consistent With Hedgehog Concept: You keep pushing on the flywheel, you keep burning the mid-night oil and keep working, working, towards your goal...

Accumulation Of Visible Results: People start talking about you.. "Looks like he/she's has JUST started a business, looks like they are doing REALLY WELL! "

People Lined Up, Energized By Results: People will start to be interested in what you are doing, you will start finding real talent in people and they will want to "Join The Team". They put more energy into the flywheel, which inturn will make the flywheel turn faster and easier, then more people will want to "Join The Team"...

This is the flywheel effect in motion...

The more you put in, the more energy you will create.

But be warned...

There is also the "NEGATIVE" motion of the flywheel...

This is called...

I'm affraid we've all been here... (if not, you will be at some stage)

But learning to recognize the "BOOM LOOP" is one of the most valuable lessons you will learn...

Don't start thinking like a "FOX" and go from one thing to another, flying from one bright light to another, this WILL pull you into the "BOOM LOOP".

Don't let this happen!

Here's what's in the "BOOM LOOP"...

Disappointing Results: You set things up, you "PUSH THE BUTTON" ...and nothing, just a trickle of orders!

No BuildUp, No Accumulated Momentum: You keep pushing, but the flywheel is stuck!

New Direction, Program, Event or Fad: You start to be the "FOX" looking for "The Next Big Thing". Start spending large amounts of money on new ventures that you don't fully understand...

Reaction, Without Understanding: You start to get a few orders, but you don't know where the order have come from!

What magazine ad did the orders come from?

How much did I spend to get the order?

Just shooting in the dark...

Flying from one bright light to another!

Slipping into the "BOOM LOOP" is so easily done, but you must start to be "wise" and start to understand and see these signs.

It's never to late to turn the motion around...

Start to put measures in tracking your sales, see what advertising money in working and what is not, start tracking your sales. This will give you the "key" information to start turning things around.

So now we are near the end of our journey...

We've been through alot, from finding "Your Hedgehog Concept", learning the lessons to build our hedgehog concept and then learning "The Flywheel" and it's motions..

But...

You may be thinking, will this is all good but I don't want "To Start A Business" all I was looking for is some extra cash... Something for the wife, some extra shoe money!

This is fine...

But if you think this is just all about money, your way off the mark!

"The Hedgehog Concept"

is about YOU.

Everybody has a dream...

If your dream is to sell all your material goods, go and help the orphans in Africa, build to biggest, best schools to educate these children, then this is a great "hedgehog concept" it's not all about THE MONEY...

This is why I believe that everybody should know about "The Hedgehog Concept"

From the person who wants to live a rich life without stress, with little money...

To the person who's dream is to build the biggest internet empire on the planet...

"The Hedgehog Concept"

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