Using the Hedgehog Concept to Find Your Business Sweet Spot

You Must be a ‘Hedgehog’ to Accomplish Great Things!


Yuggh! A hedgehog…

Probably not your idea of a glamorous animal or one to compare yourself with, for sure. So how did the little hedgehog become the mammalian mentor for us all?

The Hedgehog (and no offense to all you hedgehogs out there) appears to be nature’s accidental cross-breed between an armadillo and a porcupine — prickly, slow moving, methodical, and not all that intelligent.

The fox, on the other hand, is…well…he or maybe she is FOXY! A quick-witted, sleek, fast and agile predator, the famous fox seems to have the attributes that we can easily imagine we share? (And even if we don’t, we would like to.)

Why compare a hedgehog to a fox anyway? It all started with ancient lines of poetry by Greek poet Archilochus which read:

“The fox knows MANY things, but the hedgehog knows ONE big thing.”

One thing only! And that’s a good thing?

What about Renaissance men like Leonardo Da Vinci? He’s one of the exceptions to a very perplexing rule according to Jim Collins, author of the classic business best-seller “Good to Great”. Jim picks up on the ancient hedgehog vs. fox comparison in his book. All the best level 5 CEOs he says are very hedgehog-ish.

He tells the story like this:

“Day in and day out, the fox circles around the hedgehog’s den, waiting for the perfect moment to pounce… (The emerging hedgehog) waddles along, going about his simple day, searching for lunch and taking care of his home.”

While minding his own business, focusing on vittles, the hedgehog wanders right into the path of the fox. Sensing danger, he rolls up into a perfect little ball, becoming “…a sphere of sharp spikes, pointing outward in all directions. The fox, bounding toward his prey, sees the hedgehog defense and calls off the attack…Each day, some version of this battle between the hedgehog and the fox takes place, and despite the greater cunning of the fox, the hedgehog always wins.”

The hedgehog ALWAYS wins!

So think about this: Are you a hedgehog, or a fox?

Your answer holds the key to whether you will or won't be successful in business or life!

Nobody wants to be a hedgehog. Admit it. How plain is that?

He doesn’t get to thsee much of the world. He’s too focused for that. He doesn’t learn all the latest hunting tools and tricks because his world view is boiled down to just e few things he needs.

In “Good to Great,” a terrific book by the way (I recommend you read it), Collins says the hedgehog “reduces all challenges and dilemmas to simple — indeed almost simplistic — hedgehog ideas.”

“For a hedgehog, anything that does not somehow relate to the hedgehog idea holds no relevance.”

Ever known anyone so focused that they seemed to only pursue one single goal? Ever known anyone so focused on that goal that nothing else truly mattered?

Think about Olympians. Even when the Winter Olympics were a distant event to us,  a 10-year old girl somewhere who gets up at 3:30 each morning to practice figure skating drills for four hours before she goes to school. The Winter Olympics is all she thinks about.

And NOTHING else matters!

Foxes on the other hand, “pursue many ends at the same time and see the world in all its complexity. They are ’scattered or diffused, moving on many levels.’”

Multi-tasking with too many balls in the air all at once, we’re being asked to do more and be more. Our bosses want us to be busy, working hard, doing as much as possible and then some more .

Yet the fox “who pursues many ends at the same time” NEVER wins!

And the result is that the guy who gets the promotion or has the very successful business is the one who focused on fewer tasks but did them well.

That was one of Collins’ points — instead of demanding too much from employees and executives; we should demand one BIG thing from them.

Think this doesn’t apply to you? Wanna bet? You’re an employee or an executive — or both — if you’re self-employed. And just because you may wear multiple hats doesn’t get you off the hook either. Maintaining  focus on the hedgehog ideas even when you’re doing the other grunt work is the key to your success.

Okay, so it’s good to be a hedgehog.

How do we become one if we’re a fox by nature?

It’s simple. You act as if…

What would the hedgehog be doing ? He’d focus on a hedgehog idea. Don’t know what your hedgehog ideas are? Sure you do. You’re just not focusing on them. This will help you to find and focus on them:

1) What SIX things are the MOST vital to the success of your business this year?

2) Narrow it down to THREE — hey TWO is better

3) Now make ‘em BIG

4) Focus on those TWO only

5) Nothing else matters, work them for all they are worth.

Make this part of your identity. Eliminate everything else that is not helping you to focus on your TWO goals.

Hedgehog Concept News

2010-09-09

Jeff-for-progress: "Waiting for Superman"-- The Hedgehog Concept ...

2010-08-26
"Waiting for Superman"-- The Hedgehog Concept At Work in the Harlem School System-- A New American Renaissance, Its Happening from Under Cover of Our Awareness By People Who are Living It. Tom Friedman had a great column on Tuesday in ...

mike filsaime 7 figure code

2010-09-08
... information on internet product review, drop by Internet Product Review Club today. Article Source: ArticlesBase.com – Product Review – Rusell Brunson Affiliate Evolution Review. Mike Filsaimes 7 Figure Code: The Hedgehog Concept ...

Jim Collins' Hedgehog Concept | SUCCESS Magazine | What Achievers Read

2010-03-07
Jim Collins' describes the hedgehog concept as being a major factor in making a good company great. Read more about how to do one thing and do it well.

SCBusinessBlog.com » Blog Archive » Secrets of Great Leaders: Part II

2010-09-08
4) Taking a cue from Collins' Hedgehog Concept, lead your companies around what you and your team members are passionate about, what is most profitable, and what you can be the best in the world at. Everything else? Stop doing it! ...

Finding your life purpose

2009-10-30
Great companies, Collins tells us, always have a Hedgehog Concept. And they come up with that simple, crystalline concept by understanding three key dimensions. Those dimensions can be visualized as intersecting circles: ...

@MattsMedia G2G: hedgehog concept & right ppl on the bus. Drive: take money off the table and motivate with autonomy, mastery & purpose :)

2010-09-08
@MattsMedia G2G: hedgehog concept & right ppl on the bus. Drive: take money off the table and motivate with autonomy, mastery & purpose :)

Today's #tkdcontemplation focused on the Hedgehog Concept from Good to Great. Are you a hedgehog or a fox?

2010-09-04
Today's #tkdcontemplation focused on the Hedgehog Concept from Good to Great. Are you a hedgehog or a fox?

The Hedgehog Concept (Simplicity within the Three Circles): In honor of Labor Day Weekend here are my favorite quo... http://bit.ly/d69RxL

2010-09-03
The Hedgehog Concept (Simplicity within the Three Circles): In honor of Labor Day Weekend here are my favorite quo... http://bit.ly/d69RxL

Stocks end up as European bank worries ease

2010-09-08
Stocks resumed their rally Wednesday after a successful auction of Portuguese government debt eased worries about Europe's financial system.
Does size really matter ... at the Starbucks drive-thru window?

Starbucks shortens menu by removing 'tall'

2010-09-08
Starbucks has decided to shorten its drive-through menus — by getting rid of the 12- ounce "tall" drink size in favor of larger options.

Ad Age's top 10 viral advertisements of all time

2010-09-08
What are the most-watched viral ads of all time? The answer might surprise you. The No. 1 viral campaign is a consistent sleeper hit, not connected to a big, well-heeled brand.

More U.S. regions reporting slower growth

2010-09-08
More regions of the country reported slower growth as the U.S. economy lost momentum in the late summer, the Federal Reserve said Wednesday.

New York Times stock surges on takeover talk

2010-09-08
Shares of the New York Times Company jumped Wednesday on rumors that the world's richest man could increase his stake in the newspaper publisher.

Shop online without credit cards

2010-09-08
Freeing yourself of plastic is a great way to keep track of your spending and stay on a budget.

Health insurer faces $9.9 billion in fines

2010-09-08
California regulators are seeking fines of up to $9.9 billion from Pacificare over allegations the health insurer mismanaged claims from physicians, failed to make payments in a timely manner and other violations.

Help for homeowners who haven't missed a payment

2010-09-08
Borrowers who are up-to-date with their payments but have seen their home's value drop way below their loan amount could get help from a new government program.

Fed: 'Widespread signs' economy is slowing

2010-09-08
The economy grew at a sluggish pace through the summer months, and there are now "widespread signs" that activity is slowing, the Federal Reserve said Wednesday in its latest snapshot of regional economic conditions.